Brand Story | Stage of Replica Watches

June 16, 2009

Discover PateK Philippe Horologe Museum-Nothing is Impossible in Horologe World

Filed under: Brand Story, Petek Philippe — Tags: antique watches, drum watch, enamel watches, Patek Philippe Museum, patek philippe watches, secret watches, world time watches — Mabel @ 5:19 am

Idolreplicas.info today guides you to Patek Phillipe Horologe Museum which is located the center of Geneva. In 1920s, this place was a famous jewelry workshop. From 1975, it became Patek Philippe spare parts factory. Later, it received comprehensive repairs and became today’s top-class horologe museum, driven by the wife of Patek Phillipe President.

Patek Phillipe Horologe Museum-Book Collection

The first floor of the museum revives the early watch workshop that first appeared 500 years ago. More than 400 pieces of old tools and machine help us to understand how watch-makers worked at that time. The second floor exhibits all kinds of Patek Philippe watches ever created since 1839. You will see how two pioneers of Patek Philippe achieve their promise o make the most valuable masterpieces in the world. The third floor collects the most valuable watches(more than pieces) that were highly popular in Europe between 16th century and 17th century. They are the most important part of the collection. In addition, the museum collects 4000+ horologe books and 700+ company documents.

Patek Phillipe Horologe Museum presents the 500-year development of Geneva watch industry. And the most important point is that it shows Swiss’ endless pursuit for watch craftwork. Walking in the museum, you may find that in the world of watches, nothing is impossible.

Sacrifice for love

Sacrifice for love by Pierre Jaquet Droz

In Geneva, Watch-maker Pierre Jaquet- Droz and his son were famous for their love to making complex decorative watches. The “Sacrifice for love” created in 1785 is one of their works. The bezel is paved with pearls and crystals. The bird on the dial can sing regularly.

Drum Watch

Drum watch

As far as we known, this is the oldest watch in the world.Created by a Germany watch-maker in 1540, it witnesses the whole evolution of horologe civilization. It was crafted from brass and coated with gold. A 100% mechanical masterpiece.

Mother Love – Watch Sold to China

Mother Love - Watch Sold to China

China was one of the biggest market of Geneva watches between 18th and19th century. Chinese market was regarded as the most profitable. At that time, countless exquisite watches and relevant products entered China. The royal family and relatives were the major consumers. The “Mother Love” is one excellent example. Made in 1809, the mother love features exquisite enamel and double-layer surface. One of the best at that period.

The First World Time Watch

he first world time watch (bottom) and the patek philippe world time watch made in 1939

The world time watch was created around 1790. It looks like a round box. The dial is engraved with 53 city names. It tells time difference through 24 hours. In 1939, Patek Philpe created a world time watch that needed no case and key. It can tell time of 23 different places at the same time.

Enamel Pocket Watch

Enamel Pocket Watch by Antoine Mazurier

This pocket watch combines color enamel, print with etching art . In about 1645, Paris watch-maker Antoine Mazurier revived the works of Jacques Callot and Matthaus Merian. The religious-theme also reflects the Protestant Revolution greatly influenced watch industry at that time.

Secret Wristwatches designed by Patek Philippe

Notes: The visit to Patek Phillipe Museum is a stirring one. I am wondering what makes Switzerland a splendid watch kingdom? It is just because Swiss love precise industry? Or because the Protestant Revolution brought Switzerland-the first Protestant country lots of handicraftsmen from France and other European countries. In my humble opinion, the key element is that Swiss respect watch craftwork. On almost every antique watch, you can find the name of its designer or maker. And every milestone invention would be commemorated again and again. In the museum, I saw the most precise techniques and the inventions of striking inventions. I think, it is the respect to watch gives birth to Patek Philippe, Piaget and other watch brands that keep demanding for perfection. It is the respect to watches that makes Geneva watches always stand out of the industry.

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March 21, 2009

The Secret to Become the Best Selling Watch in the World

Filed under: Brand Story, Tissot, Watches — Tags: best selling, Tissot, Watches — Mabel Xie @ 2:20 am

Tissot is the world best selling high-end watch brand. We can often see some people wear T-touch, the well-know Tissot series. At the Basel Fair, BG journalist met Dr. Ulrich Fischer, vice president of Tissot, and discovered the secret to be World No.1 selling watch to together with him.

“Tissot has a long history a proud tradition. At the same time, Tissot always stays ahead of the watch industry in design. Tissot wins for its innovation.” Dr Ulrich holds the opinion that Tissot is a revolutionary brand. Its innovation is backed by tradition. In 1853, the very beginning of establishment, Tissot began to set up the concept of revolution. It has launched not just a few revolutionary watches including the first watch that could display 24 time areas in the world.

The following is the full record of the interview:

Is Tissot the best selling watch in the world?
Of course. T-touch, launched in 2000. is very popular in the world. Now it represent about 20% of Tissot gross sales.

Concerning watch selling, how is Tissot’s sales distribution in the world?
Well, Europe represents 50% of the global market while Asia grows quickest, about 10 % 10 years ago and 25% now. The other regions are not bad. Recently, America also grows very quick. We have sales network in 165 countries. The networks in Middle East and Paciffic region are relatively complete while networks in regions like Africa, of cource, need to be improved.

Do you pay more attention to trends?
Customer is God. We do attach great importance to trends to meet customer needs. We keep predicting fashion trends. We also create trends to drive the likes of customers. Futurism represents trends that will appear in the future. I believe our designer have smart sense and correct judgement. There is a tip: if one product succeeds in Italy, then it will succeed all over the world.

What is the relationship between trends and fashion?
Just like ocean waves. We can not be too fashionable nor too avant-garde if we want to survive in ocean waves because trends always last a short time. Tissot has a history of 150 years. We have been thinking how to better survive. And our experience of many years tells us: watch-making should carry tradition and be a little more conservative. Only in that way, we can make better development.

What kind of fashion trend is there again this year
First of all, there will be more and more watches of different shapes. Last Year large-size watches were popular. This year, in my opinion, factories will began to make smaller-size watches. Golden watches will be more fashionable. Dazzling diamond dial may be very hot. And the movement tends to more sophisticated.

Does Tissot have special plan for Chinese market? What is the characteristic of Chinese Market?
China is a huge market which I am quite impressed. I once lived in Tianjin for several years. I deeply understand the recent changes in China. These changes bring great impact to the world.

I also witness the quick changes of Chinese market. Chinese go to buy Tissot all over the world. We have to play it by ear.

What is Tissot’s development tendency in future?
In next 150 years, Tissot will still target mid-priced market with the principle of innovation.

At present, we face very cruel competition. On one hand. The low-priced brands keeps rising; On the other hand, high-priced brands launch mid-priced produces. At the same time, watch brands from Japan, Indian and Europe keep releasing new models. Such Competitive situation request us to show our advantages in mid-priced market and complete Tissot, the only brand has touch screen watch, with our innovation tradition.

The foundation of Innovation is sales. We are making breakthrough on package. We, for example, add the motor racing pattern on package.

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March 17, 2009

Omega Ambassador George Clooney revealed: His First Watch Was An Omega

Filed under: Brand Story, Omega, Watches — Tags: George Clooney, Golden Global, Omega Ambassador, Omega Watches, Oscar — Mabel @ 11:18 pm

On Mar 15 2007, Omega, a world-famous Switzerland watch brand, formally announced that: famous America movie star and director Gorge Clooney had reached cooperation agreement with it and became a new member of Omega celebrity ambassador family. George Clooney will attend Omega market promotion activity all over the world except USA and Canada.

Stephen Urquhart, president of Omega, expressed:“this is an exciting cooperation. The reason we choose George Clooney is that he, like other Omega celebrity ambassadors, has values and ideas which perfectly accord with the brand concept of Omega. As an excellent actor and director, George Clooney faces every choice in his career with infinite passion and dedicated attitude and finally makes exceptional achievements. At the same time, he is also a man with pioneering spirits. He takes an active part in charity. We welcome George Clooney!”

Speaking of the feeling to become Omega celebrity ambassador, George Clooney said: “ My first watch was an Omega. It was a gift from my uncle on the year the astronauts of Apollo 11 walked on the moon with Omega. Omega has always been a symbol of status and prestige. I am very proud to be a celebrity ambassador.”

George Clooney had achievements in several fields. As known to all, he is an actor, screenwriter, director as well as a producer. He gained lots of awards by excellent acting talents: he won the Oscar Best Supporting Actor for Syriana and got the nominations for Oscar Best Director and Best Screenplay with Good Night and Good luck in 2006. He got two Golden Global Awards: the Best actor for o brother, where are thou and the best supporting actor for Syriana.

In 2002, George directed the first feature-length film Confessions of Dangerous Mind. Later in 2005, he directed Good Night and Good Luck that brought him many awards including the best screenplay award from Venice Film Festival. To honour his outstanding contribution to entertainment industry and movie art, the American Cinematherque Award was awarded to George Clooney.

Omega celebrity ambassador family is consist of elites from fashion circles, scientific community and sports circles. George Clooney, well, further brightens this big family. He is going to perfectly express Omega brand concept together with other ambassadors. Famous movie star Nicole Kidman is another Omega ambassador from movie circles. She was screen partner of George Clooney in The Peacemaker in 1999.

George Clooney, for the second time, got the title of the most sexiest man in 2006. He first got this title in 1997.

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February 11, 2009

Aron Kwok-Longines Ambassador from Hongkong

Filed under: Brand Story, Longines, Watches — Tags: Aron Kwok, Longines — Mabel @ 9:12 pm

Aron Kwok won the Taiwan Golden Horse Awards for the best leading actor in succession through his excellent performace in movie Divergence and Father and Son. Aron Kwok thus equaled the record created by Jackie Chan and beautifully brought big awards home. It also proved that, as the only male Longines Ambassador in Aisa, Aron Kwok has gets rid of the burden of a idol. He, sings great and acts excellent, is rare versatile super star in Chinese showbiz.

As early as 1984, Aron Kwok joined HongKong TVB which laid a good foundation for his dancing and acting. Later he became highly popular in Taiwan with the Ad message: you are my chocolate. As one of the four major kings of Hong Kong, Aron Kwok has won more than 100 music awards and hold more than 200 concerts in China, America, Canada, Singapore, Malaysia and other countries. He gained heated responses from his global fans and thus got the pretty name King of Stage.

Except the charm on the stage, Longines Ambassador asks for exquisite and elegant image.Due to his consistent hardworking and breakthroughs, Aron Kwok has made great achieves in his career. Besides, he spares no effort in public activities, though very busy as a superstar. He won the award of 10 Outstanding Youths and thus built up his irreplaceable excellent image.

As the intermational spokesman of Longines, Aron Kwok is more than being qualified. He has been very active in the brand’s series activities in both mainland China and HongKong. At the very beginning when he took up the job, he flied to Paris to made his billboard which came out as great success. In the same year, he was invited to visit Longines headquarter where he watched the watchmakers fitting wristwatches with great care and knew the charm of traditional watch-making different from computerized operation.

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February 9, 2009

Chiling Lin-Longines Ambassador from Taiwan

Filed under: Brand Story, Longines, Watches — Tags: Ambassodor, Chiling Lin, Elegance, Longines, Longines Watches — Mabel @ 9:07 pm

One in million, Chiling Lin is almost a perfect lady of excellent quality. As the top madel in Taiwan, she is born with pretter face, hot stature and unique sweet vioce. What is more, she holds double BA degrees from Toronto University of Canada. Though enjoys super status in model cirlcle, Chiling always keeps low-key and humble and faces advance and retreat in a natural and elegant manner. And that it is why Chiling is also very popular and successful as a compere and spokesperson.

With her elegant, kind-hearted and bright temperament Chilng Lin won appreciation of Longines. In April 2005, Loginess signed a formal contract with her. She thus become the second female ambassador of Longines in Asia after Carlin Lau. In 2006 she attended the Besel Horologe Exhibition in Switzerland and declared this good news. In fact, Chiling Lin has close relationship with Longines. She turned up at longines shows as honored guest for several times and was awarded “The Most Elegant Person” in Taiwan by Longines.

In Sep. 2005, Chiling suffered horse riding accident which forced her to stop working and made her miss the internation media activities held in Barcelona that year. In November, Chiling Lin attened the first spokeperson press conferenc-the series activities of Longines Master Collection Launch which reveived extensive positive response from media and consumers. Once again, Chiline Lin, with her elegant image and perfect appearance , proved that she was the best person to interprete Longines’ spirits.

Not only such, Chiling Lin spares no effort to care the society and Humanity. Continuing the excellent public image of Longines permanent ambassador Audrey Hepburn, Chiling Lin, with the charm of super model, took an active part in Taiwan Children Gardian Angel Charity Activity and collected large sum of money for children who lost parents as Longines Ambassador of Elegence. “Elegant is An Attitude”, Chiling Lin just expresses the Longines’ spirit to extremes.

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February 6, 2009

Legend of Rado

Filed under: Brand Story, Rado, Watches — Tags: diastar, Rado, Wristwatch — Mabel @ 9:31 pm

SCHLUP, a professional movement provider, launched its wristwatch product with the brand name “Rado” in 1957. Five years later, Rado released the world’s first wear-resistant watch-Diastar which conquered the market with its unique oblong shape and innovative high-tech hard metal material. From then on, combining unique materials and elegant design, Rado opened a successful road for its brand.

Success cames from the idea of Rado chief designer Marc Lederry at that time. In 1960s, golden and stainless steel watches were very popular. These watches looked very beautiful but got scratched very easily and needed polished treatment again and again to keep goodlooking. One day, Marc Lederry noticed that the hard metal which was consist of TungstenTitanium and carbide and was applied in tool-making and high-tech field had high wear-resistant performance. Then he suggested addopt this hard metal to make watches. His idea got the support of Rado Director Paul Luthi and the first wear-resistant watch was born. This is the legend story of Rado Diastar. Up to now, Rado Original on the basis of Diastar is still one of the most popular series of Rado.

After years research and development, Rado creates more wear-resistant materials which are applied in watchmaking. From high-tech hard metal to high-tech ceramic, from sapphire crystal to high tech lanthanum and high-tech diamond, Rado challenges itself unceasingly and keep achieving breakthroughs and finally brings huge success.

Behind new material there is vast space for imagination, emotional behavior and powerful technology strength. What these high-tech materials bring are wonderful watches whose beaty can stand up to the test of time. Now, Rado’s excellent wear-resistance has been impressed on everyone.

Rado also pursues distinctive yet permanent designs. Rado always carries sharp personality, smooth lines and strong sense of modern and creativity. “ We do not value fashion that only lasts one season or a year because it is too short. In stead, we bring a classic beauty that could stand up to test of time just like our materials” Rado Global Director Roland Streule expresses Rado’s design pursuit.

In fact, Radoalways spares no effort to make its design can travel through time and create classic and perfect styles. Its designners, material experts and watchmaking engineers work together to present masterpieces of unique appearance and wearing comfort.

Rado has its own design center and keeps close cooperation with many freelance designer. Among thousands of scripts and designs, only very few would be chosen to put into production to make sure Rado excellent quality and refined image.

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February 5, 2009

Raymond Weil

Filed under: Brand Story, Raymond Weil, Watches — Tags: Raymond Weil, watch — Mabel @ 9:20 pm

Raymond Weil was born in Geneva in 1926. He gained his first job in service industry after reverving business certificate. He joined Camy Watch S. A watch company in 1949. As always admired beautiful watches and loved the watch design and technology, Raymond Weil devoted himself to the work and soon took over the company operation.

In 1976, the crisis period watch industry, Raymond Weil decided to set up his own company. Powered by inner love and rich experience, the founder of Raymond company began his trip to Europe with the first watch and later he traveled around the world, built up international network and finally made his dream true after long-term hardwork. Now Raymond Weil has become a famous brand, one of the best among Switzerland watch indusrry.

As Mr. Raymond knows the watch market inside, he enjoys important status in many professional organizations. He was the former chairman of Genava Watchmaker Chamber of Commerce, former vice chairman of Lausanne Watch Industry Training Cerner and member of Watch Alliance and many customer organazations. What is more, Mr. Raymond Weil had been chairman of the Basel Internatioal Watch &Jewelry Exhibit up to 1995.

Olivier Bernheim is the current chairman and CEO of Raymond Weil S.A. He spends most of his time travelling around the world to maintain Raymond Weil’s harmonious development in watch market.

The business philosophy can be summarized as follows: listening, acceptance, taste share. And Mr. Olivier Bernheim is the best example.

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February 2, 2009

About Frank Muller

Filed under: Brand Story, Frank Muller, Watches — Mabel @ 9:14 pm

On July 11, 1958, Frank Muller was born in La Chaux-de-Fonds of Swizerland. He grew up in a multi-culture family and was heir to his Italy-born mother’s creativity and imagination and his Swiss born father’s desciplined pragmatic spirits. In 1981, Frank Muller talents emergerd when he studied in Ecoled, Horiogerie -A world-famous watch-design college where he won many honors and gained No.1 assessment through his master-class watch-making technology. Later, Frank quickly grew up as a watch-making master and gained excellent reputation all over the world. He was entrusted to take charge of refitting those priceless wristwatches of great historical value from private museums, watch auction houses and collectors. In 1983, Frank Muller decided to create unique watches named by his own name. Four years later, Frank displayed the first Cintree Curvex at the Vicenza International Horologe Exhibition and quickly received highly praises from watch connoisseurs. This revolutionary tonneau-shape timepiece, based on arch geometry, features an arch that perfectly follows wrist.

In 1992, Frank Muller established his own watch-making company and set up the studio in the center of Gethod-a Swiss village has charming pastoral scene. In the same year, he created an unprecedent wristwatch marking his ambition and important moment of his career. In 1995, the Frank Muller Watchland was established. It is a unique watch-making workshop, able to independently develop and produce watch case, dial and movement.

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