David and Victoria Beckham huge commercials made for Giorgio Armani quickly spread in large streets and small lanes all over the world. Victoria Beckham, who did not evolve in Spicy Girl Group, keeps changing in 10-year marriage with David Beckham. British do not like the over-dressed style of Victoria. However, to herself, fashion is adventure.
Jurgen Tyler, the photographer who shot the famous advertisement “ Victoria in Shopping Bags”, said that Victoria was absolutely a magnanimous person. Really, the former spicy girl, surprisingly, allowed herself to act like a live puppet in the advertisement. Her naked legs just strikingly fall at the edge of Marc Jacobs huge white shopping bag. On this photo, we can not see any beautiful clothes or trace of pretty face. Acting with courage and determination, Victoria improves her image in fashion circle step by step. Just like the hot and bold performance in Giorgio Armani underclothes commercials, Victoria seems to tell the world that she can change herself as long as under the name of fashion.
Crazing in love with fashion, Victoria recently said in the name of fashion: “ myspain is improving rapidly, I can say ‘Donde Gucci’ (where in Gucci?) and ‘Tienes un Bentley’ ( Do you have a Bentley?). Such a woman always invites lots of biting words: she is a rich lady who always wraps herself tightly; she always tries to get attention from fashion circle with strange shoes; she is an VIP listed in blacklists of environment protection organizations and wild animals protection organinations. On the other hand, her fans refuse to admit being inferior and claim that: Only her could play the aesthetism of narrow body dress to extremes with her thin yet sylphlike body; Only her can wear ultra-high-heel shoes and gracefully walk across the slippery floor of shopping mall.
Victoria has never defined herself as a person of any cultural position. Her position is always related to fashion. In her world, fashion is everywhere. We can see her attitude towards fashion from her ever-changing hair style. After making the acquaintance of David Beckham, her dark straight hair was changed into enchanting curls; After making friends with those big persons in fashion circles, the curls was cut into broken short hair with golden brown; In spring-summer fashion week, she had brown ultra-short hair which greatly shocked fashion circles. Such striking hair style magic makes her a fashion trendsetting person.
To own those famous brands is far from enough. Victoria, who spares no effort to stay ahead of trends, begins to show herself in her own Studio. In 2008, she launched dVd jean brand, Signature perfume series and the first limited edition ready-to-wear brand – Victoria Beckham in succession. Not long ago， it was reported that Victoria Beckham copied the works of Roland Mouret. But Victoria replies that Roland Mouret may borrow tailors and sample makers to her but never joined any design part. Though negative news keeps coming, those ready-to-wear were immediately sold out on the first day appeared at London Selfrides!
